riedltina
Head Administrator
Global user
Registered: 07-2007
Posts: 4
Karma: 0 (+0/-0)
|
|
Reply | Quote
|
|
How To: Keyword Research
Your question to me was how to discover exactly what keywords (or key phrases) searchers use to research a specific idea. There are two tools that you’ll want to check out. One is wordtracker.com, the other is Yahoo’s research tool. Click on this link and bookmark it because it is difficult to find within the Yahoo Search Marketing interface.
http://inventory.overture.com/d/searchinventory/suggestion/
I use the Yahoo tool a lot. Although it only tells you how people are searching at Yahoo, it gives you an accurate count of searches per month per keyphrase as well as synonyms. Since Yahoo represents something like 25% of searches/month you might want to multiply this number accordingly to gauge netwide total searches. Also, I assume that the search phrases used by people at Yahoo are not significantly different from the search phrases used by folks at Google. Probably someone will dispute these last two statements and I’m looking forward to that discussion. Back to the issue at hand, Yahoo’s searches/month numbers allow me to prioritize the key phrases for a particular project. Bear in mind that although a word like “Chevrolet” might get more searches per month than “Chevrolet cold air intake” the numbers obviously don’t tell the entire story relative to value.
Hope that helps. Let me know if you need more. I would definitely build out the keyword tracking spreadsheet as I outlined in the workshop. You are going to use that spreadsheet to track everything you do from SEO to Pay Per Click to publishing articles on the Net. You will find that wherever you go whether making a myspace page for your company or publishing an article or adding navigational elements to your website that the key phrase is the key to everything you do.
|
|
7/30/2007, 6:43 am
|
Send Email to riedltina
Send PM to riedltina
|
